Saturday, February 1, 2014

Is the “boxed set” marketing's new black?


The collections are everywhere. Some center on a holiday, a theme, the hero/heroine's profession. Others are linked more loosely. But they fill the Top 100 ranks of more than one genre category.

Some people decry them as yet another devaluation of the author’s material. This same argument, of course, was applied to the free book and is now targeted at the 99-cent price point. There is a valid point, that people who expect “free” aren't going to buy subsequent books, but over the past year, as the algorithms at Amazon moved away from counting free downloads and the “free days” offered less bounce, fewer people gave away books. And readers moved to the “new” darling, the 99-cent book.

Now the hot marketing device seems to be a collection of novels/novellas. While bundled products, buy-one-get-one-free, and other promotions have been around for ages, the collections are everywhere. The driving force, of course, is to obtain new readers. If author X has a story in the set, the reader may also sample (and read! And Love!) author Z, whose book is next in the collection. As a reader, I love finding new-to-me authors. As an author, I'm happy to introduce Entangled Publishing's newest collection of exciting Suspense novels--LOVE INTERNATIONAL STYLE.

Buy Links: 

From deepest darkest Zambia through the notorious casinos of New Jersey and into the wilds of eastern Washington, there's danger and fun, chemistry and heat!

The Prince’s Gamble by Caridad Piñeiro

Prince Alexander Ivanov is scrambling to save his reputation and his livelihood. One of the Russian Nights Casino’s hostesses has disappeared, and his business is suddenly under investigation by the FBI for associations with the mob and money laundering. Special Agent Kathleen Martinez has no patience with rich, entitled aristocrats, especially one like Alexander Ivanov whom she believes is involved in the vicious human trafficking ring which she’d tried—and failed—to shut down two years earlier. With a second chance to bring him to justice, she goes undercover in the casino, but instead of facing the villain she expected, she finds herself battling a sizzling attraction to the man.Now, forced to work together to trace the source of the illegal activities, the danger—and the passion between them—grows out of control, and they slowly begin to realize the biggest danger isn’t to the casino, it’s to their lives…and to their hearts.

To Catch A Princess by Caridad Piñeiro

Untold wealth, a loving family, a solid career in America: the only thing Princess Tatiana lacks is the one thing she really doesn’t want—a husband. Unfortunately, her parents have just arranged her marriage to a royal from the old country. Are they kidding? It’s the twenty-first century! Police Detective Peter Roman is a royal living incognito … and escaping a secret that has haunted his family for years. He’s been quietly in love with his best friend Prince Alexander’s sister for as long as he can remember. Little does she know that he is secretly the Grand Duke to whom she is unwillingly betrothed…When a series of high-end jewelry heists threatens Tatiana’s exclusive charity exhibition in glamorous Monaco, the two must trap the clever jewel thief before he strikes again. In a fight for their lives, Peter’s secret identity is revealed. With danger and passion increasing to the breaking point, she must decide: catch a thief…or trust the heart of her true love.

For Love or Money by Cathy Perkins

When Holly Price trips over a friend’s dead body while hiking, her life suddenly takes a nosedive into a world of intrigue and danger. The verdict is murder—and Holly is the prime suspect. Of course, the fact that the infinitely sexy—and very pissed off—cop threatening to arrest her is JC Dimitrak, who just happens to be Holly’s jilted ex-fiancé, doesn’t help matters.To protect her future, her business…and her heart…the intrepid forensic accountant must use all her considerable investigative skills to follow the money through an intricate web of shadow companies, and stay one step ahead of her ex-fiancé to solve the case. Before the real killer decides CPA stands for Certified Pain in the Ass…and the next dead body found beside the river is Holly’s.

Wild Encounter by Nikki Logan

Veterinarian Clare Delaney is in Africa transporting endangered wild animals to a protected habitat when poachers intercept her convoy, taking Clare hostage along with her priceless cargo. Everything about Clare’s dangerously sexy captor, Simon DeVries, is steeped in deception. He lies about his real activities in Zambia and the fate of the animals; he keeps his efforts to rescue Clare a secret from his partners in crime; and he’s lying to everyone about his true identity as an undercover MI6 agent. The complex web threatens to unravel when the poachers unexpectedly change their plan and Simon is tasked with getting rid of their beautiful hostage—permanently.

ABOUT CARIDAD PINIERO
Caridad was born in Havana, Cuba, and settled in the New York Metropolitan area. She attended Villanova University on a Presidential Scholarship and graduated magna cum laude. Caridad earned her juris doctor from St. John’s University and became the first female partner of Abelman, Frayne & Schwab, an intellectual property firm in midtown Manhattan.


ABOUT CATHY PERKINS
Cathy Perkins’ suspense writing lurks behind a financial geek day-job, where she learned firsthand the camouflage, hide in plain sight, skills employed by her villains. Born and raised in South Carolina, the setting for THE PROFESSOR, she now lives in the Pacific Northwest with her work-a-holic husband and a 75 pound Lab who thinks she’s still a lap-puppy.


ABOUT NIKKI LOGAN
Nikki Logan lives amongst a string of wetlands in Western Australia with her long-suffering partner and a menagerie of furred, feathered and scaly mates.
She studied film and theatre at university, and worked for years in advertising and film distribution before finally settling down in the wildlife industry.
Her romance with nature goes way back, and she considers her life charmed, given that she works with wildlife by day and writes fiction by night–the perfect way to combine her two loves.

Nikki believes that the passion and risk of falling in love are perfectly mirrored in the danger and beauty of wild places. Every romance she writes contains an element of nature, and if readers catch a waft of rich earth or the spray of wild ocean between the pages she knows her job is done.
Nikki debuted for Harlequin Enterprises (writing for the Romance line) in February 2010.


4 comments:

  1. It's definitely a great value, and a great way to sample new authors!

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    1. Thanks for stopping by, Natalie. I'm excited Entangled is offering these books this way. I've read the Caridad's and am just starting on Nikki's. New auto-buys for me!

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  2. I agree.. I gobble up these "box" sets and I feel like they are practically a steal which justifies my purchasing more books by those authors :)

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    1. It is a "guilt free" introduction, isn't it Erin? {grin}

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